Most Worn

The cotton
Combed, so the short fibres are gone before it's spun. Soft on day one. Better by year two.

The build
Pre-shrunk. Reinforced shoulder seams. A ribbed collar that stays a collar.

The cut
Boxy body. Dropped shoulder. Falls straight instead of tapering in. XS–4XL, fit-tested across the studio.
The cotton
Combed, so the short fibres are gone before it's spun. Soft on day one. Better by year two.
The build
Pre-shrunk. Reinforced shoulder seams. A ribbed collar that stays a collar.
The cut
Boxy body. Dropped shoulder. Falls straight instead of tapering in. XS–4XL, fit-tested across the studio.



The range
Background
We make the blank, not just the print.
Our garments are designed and manufactured to our own spec — pattern, weight, collar, shoulder — and revised as we learn. Nothing here comes off a wholesaler's shelf. It's the blank we print our own graphics on, and it's yours to wear plain or print on yourself.
New In
Details
What fabric are Essentials made from?
How do Essentials fit?
Boxy body, dropped shoulder, and a straight fall through the waist. If you want a relaxed fit t-shirt or a drop shoulder hoodie with actual structure, this is it. Measurements are on every product page.
Are these the same garments you use for your graphic tees?
Yes. We make one garment and use it for both — same cotton, same construction, same weight. The graphic tees just have a print on them.
What's the return policy?
Happy AF Guarantee — 60 days, free, no email chain. Details on the returns page.
How fast do Essentials ship?
In stock, so nothing waits on production. Standard or express depending on your region — details on the shipping page.
What sizes do Essentials come in?
XS–4XL. Each product carries its own size chart; fit shifts by style.
Do you sell blank clothing packs?
Every blank comes in packs — 3, 4, 5, 8, depending on the style. Packs cost less per piece than singles.
Do Essentials shrink after washing?
Pre-shrunk, so what you order is what you keep. 1–2cm over a long life is cotton being cotton. Cold wash, hang dry.
Are Essentials unisex?
Yes — every piece was fit-tested across body types before it shipped. True to size for a regular fit, size up for oversized, size down for fitted.
What's the difference between the Classic Tee and the Oversized Tee?
Classic Tee: 200 GSM, clean silhouette, the everyday plain t-shirt. Oversized Tee: 275 GSM, boxy, dropped shoulder, more room through the body. Both blank tees — it's a question of how much room you want.




















































